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Showmax
South Africa

There’s a show for that

Showmax is there whenever, wherever
  1. Insight

    Showmax has a unique download feature that sets it apart from competitors, with subscribers able to watch their favourite shows whenever, wherever. For many South Africans, this would be a life saver – and we had to show them how.
  2. Ideas

    No matter what you need distraction from, there’s a show for that on Showmax. We created a fully integrated campaign consisting of online and TV ads, short social media webisodes, radio clips, and a host of other content pieces that illustrated the campaign’s central promise through truly South African humour.
  3. Impact

    Not only did our message resonate with the target market, but we reached 30 million people and created a brand recall of 80% in our market – 7% higher than our biggest competitor.